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The Anti-ITV thread!
Air Resistance
Posts: 5,145 Forum Member
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I don't know about every one else but I think they are defanatly getting worse. Bring back regionalisation and The Hearts!
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Air Resistance
Posts: 5,145
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Explan that one has seriuos doubts about the way Offcom has let Charles Allen and Co ruin ITV.
Point out all the things that is wrong with ITV and suggest that ITV go can to 15 companies.
I want my old Westcountry back too! With famous 'W' idents.
They don't even show the regional names before local programmes now.
Especially as the new Granada production ident is so dreadful!!!
Can it work? What d'yall reckon? Obviously it will depend on most of the networks providing overall decent viewing figures for Itv on a regular basis, which will probably mean an overhaul of the kind of regional programming, perhaps make it appeal to a more varied mix of age groups.
Anyone got any ideas?
I saw your idea in the other thread and meant to reply to it.. sorry, I forgot.
I'm afraid I personally wouldn't support any idea where ITV is paid to produce programmes.
I don't see why local authorities / the public / central government should subsidise ITV to produce programmes they used to have to produce anyway.
Obligations on ITV to produce regional programmes should be put back into their licences. The way the ITC and OfCom have capitulated to every request by ITV to reduce their PSB obligation is disgraceful.
What ITV should do is-
Give each region a one off lump sum of money. The regions then go and make their own programmes.
The region's then get total control of the advertising during their programmes, therefore getting all of the profits. They then go and use the profits from the advertising to fund for more new programmes.
They should give a certain time to regional programmes (excluding the news). 5PM-6PM Daily Maybe?
ITV should also bring back regional announcers. And when they are promoting stuff during the idents it should be regional. Anyway, what is stopping ITV from having idents with the regions names on (hearts) and regional announcers. It's not exactly going to kill them to hire an extra 11 people.
The regional announcers should be brought back - then there might be a chance for me..:cool: and the main ITV announcers are very ITV-like - tacky. One of our local announcers sometimes reads the local news, and often presents the loacal weather.
Why they don't bring back the regions during the day (after GM TV 'til midnight or something) then after those hours have the main ITV branding/announcers (so leave the crud until late!). If more broadcasting was left to the regions, it would create good advertising for ITV and the region, as they'd be doing something for the local area, and giving job opportunities, for people like me, who live no-where near London, I know lots of people who'd love to go into broadcasting, but are put-off because of it all being in London.
That could be possible within the London & Central regions but I don't think there's enough advertising income in the other regions to cover the cost.
Television is an incredibly costly business.. part of ITVs reasons for consolidation is to get rid of some of the regional infrastructure costs .. To have to keep some of those costs in place to support a bit of regional programming every day would cost a lot of money that ITV doesn't want to spend.
I based it on the advertising costs in ITVs advertising rate card .. it's quite possible I'm wrong...
I did it as a little experiment.. a daily half hour programme on around 6pm with 4.5 minutes of advertising in it.
52 weeks = 260 weekdays, so 260 editions in a year.
260 * 4.5 minutes = 1170 minutes a year = 2340 spots of 30 seconds
Based on ITVs rate card I make advertising income:
Anglia
£1952 cost for a 30" spot x 2340 spots per year
= £ 4,567,680.00 per year or £17,568 for each half hour edition
Border
£140 cost for a 30" spot x 2340 spots per year
= £ 327,600.00 per year or £1,260 for each half hour edition
Central
£3758 cost for a 30" spot x 2340 spots per year
= £ 8,793,720.00 per year or £33,822 for each half hour edition
Granada
£1860 cost for a 30" spot x 2340 spots per year
= £ 4,352,400.00 per year or £16,740 for each half hour edition
London
£7962 cost for a 30" spot x 2340 spots per year
= £ 18,631,080.00 per year or £71,658 for each half hour edition
Meridian
£2951 cost for a 30" spot x 2340 spots per year
= £ 6,905,340.00 per year or £26,559 for each half hour edition
Scottish & Grampian
£127 cost for a 30" spot x 2340 spots per year
= £ 297,180.00 per year or £1,143 for each half hour edition
Tyne Tees
£745 cost for a 30" spot x 2340 spots per year
= £ 1,743,300.00 per year or £6,705 for each half hour edition
Ulster
£533 cost for a 30" spot x 2340 spots per year
= £ 1,247,220.00 per year or £4,797 for each half hour edition
HTV Wales & West
£1284 cost for a 30" spot x 2340 spots per year
= £ 3,004,560.00 per year or £11,556 for each half hour edition
Westcountry
£497 cost for a 30" spot x 2340 spots per year
= £ 1,162,980.00 per year or £4,473 for each half hour edition
Yorkshire
£1417 cost for a 30" spot x 2340 spots per year
= £ 3,315,780.00 per year or £12753 for each half hour edition
Now you might accuse me of using arbitrary figures, which I accept, but it's all I had to go on..
You can see from the figures that the highest income figure is for the London region at £71,600..
In terms of the cost of production for television that's not an huge amount of money .. and London has more than twice the income of any other region. That is also assuming that the regional programming would attract the same kind of advertising income as other programmes in its slot.
Sorry for taking up so much space but I thought you might be interested to see the figures I worked out..
How about they collect all the regional ad revenue, and divide it equally between the region's?
Like everyone says here, ITV1 is now nothing more than a national channel for most of us, yea, it has regional programming sometimes - but even BBC1 has that....
On DS we are all categorised and neatly labelled so we can be tagetted with their advertising.
We are no longer free.
Otherwise I agree with Hamlet77 - ITV1 is an awful channel ..
That's a good idea, as long as Itv don't mind the fact they wouldn't get any profits although that would still be more preferable to them compared to now where the current cost of regional programming costs Itv more than the meagre advertising revenue they get back in return so with your idea of the regional networks keeping all of the ad revenue it would still please Itv that they don't have to pay for the programmes in the first place. It might help the regional networks to survive easier than with my idea of them only keeping a small amount of what they earn while the rests goes to the money hungry Itv.
If they covered all the costs of regional programming it might be a huge financial weight lifted off Itv's shoulders and they might then be more willing to suppport regional programming if they feel it will draw more of an audience to their national programs as a result. However, as I said before it will only work if the current types of regional programming is given a major overhaul and replaced with something more exciting. The question is what?