It's just Sailing Channel for some reason under the EPG as Sport Nation (it's Sports Nation - not Sport - it's an EPG spelling error AFAIK. fussy) with that constant graphic during the day and a quiz stuck on an night.
I'm not sure what it's going to be. I looked at the epg for the next 7 days yesterday and it was entirely sailing/watersports right up until next friday afternoon when they will then be showing some extreme sports (like we've not got enough of that, especially with rapture back).
Hopefully it will develop into something a bit more interesting and varied than sailing (no offence to sailers )
I believe its from a company called Optimistic Network (or something like that) and it was planned a couple of years ago. This is the same company behind nation217/quiz nation hence the quiz programme that appears on the schedule at 11pm.
The company behind Quiz Nation and Sport Nation also have an Ofcom licence to broadcast a channel called Groove Nation. So maybe this one is coming next? This would get Quiz Nation simulcast into the Music section of the EPG as well!
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Hopefully it will develop into something a bit more interesting and varied than sailing (no offence to sailers )
with quiznation just going international, i suppose they've decided that they've got the funds to do it now.